Commercial Editing Techniques

FCPX教程介绍

学习商业片编辑剪辑技术，帮助推销自己的产品，并留下持久的印象。理解编辑决策背后的“为什么”，以及他们如何支持或减损信息。

教程将告诉你从哪里开始，与一个剪辑的脚本和主题。将其分解，指出商业片可以提高的地方，

教程为高清视频英文教程，无中文字幕，包含工程文件，

Ripple Training – Commercial Editing Techniques

Duration: 1hr 10m | Video: h264, yuv420p, 1920×1080 30fps | Audio: aac, 44100 Hz, 2 ch | 1.00 GB
Genre: eLearning | Language: English

Learn commercial editing techniques that help sell your product and leave a lasting impression. Understand the “why” behind editorial decisions and how they support or detract from the message.
We show you where to begin; with a solid script and theme. After looking at a first pass of the edit, Abba and Steve break it down and point out where the commercial can be improved; honing it so the audience clearly understands what the story and the product are about, and how the product can help solve their problem.
Here are a few of the questions this tutorial addresses:
*Where is the best place to start when creating a commercial?
*How do I know if my commercial is effective?
*How do I create stronger conflict and resolution?
*How do I ensure my message isn’t being lost?
*Whose story is this anyway?
*How do I create a stronger emotional payoff?
Apply techniques that make your marketing more effective. Utilize the power of visual storytelling to sell ideas in ways that words are not able.

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